There is no doubt that Instagram stands out as one of the most popular social networks for sharing images. In fact, it is estimated that around 80 million photos are uploaded to Instagram every day. Considering the considerable size of the competition, it is important to find the best way to highlight your content. If you are new to this platform or ‘if you only hear bells, but you don’t know where the church is’ and you want to learn the best ways to use hashtags on Instagram, let’s start at the beginning.
WHAT IS A #HASHTAG?
Hashtags first appeared as a marketing strategy on Twitter in August 2007 and have been a part of everyday social media ever since. A hashtag can be a keyword or a phrase (without spaces) preceded by the # symbol. This tag can combine letters, numbers or emoji’s, (for example: # Christmas2018?).
By clicking on a hashtag, a user can view all other posts that have been tagged with the same ‘keyword’. Hashtags are also used on other social networks such as Facebook, Twitter or Pinterest to join existing conversations about a topic or to create a conversation about a brand or community.
Just as you should choose and work on the correct keywords to position your website, the careful choice of #hashtags for Instagram is also a tool to achieve greater visibility on this network. Such is the relevance of hashtags that Instagram offers the possibility of following hashtags on Instagram so that the algorithm shows interesting content, related to the chosen tag, without the need to become a specific official follower. So before you go wild with these tags, keep these considerations in mind.
HOW MANY HASHTAGS CAN BE PUT ON INSTAGRAM?
Important: Instagram allows a maximum of 30 hashtags on Instagram per post. That is why it is so important to choose the ones that can really boost your strategy in one of the most visual social networks with the highest growth rate in recent years. Read on and we’ll help you gain the proper visibility for your content.
3 TIPS TO GET THE MOST OUT OF YOUR HASHTAGS ON INSTAGRAM
- #HASHTAG TIP 1: USE SPECIFIC HASHTAGS
Although the list of the most used hashtags highlights tags like #instagood or #photooftheday, for example, before using them try to determine if they are really relevant to your brand, or if they are related to your content.
While it is true that using the most used tags can give you more visibility, it is most likely that they will only attract users who leave comments with the intention of gaining more followers or reciprocal ‘likes’. Remember that the most important thing is not quantity, but quality and that is why it is so important to try to reach users who are or may be interested in your brand / publications.
- #HASHTAG TIP 2: ANALYZE AND CHANGE THE HASHTAGS
Social networks are very dynamic and Instagram is no exception. This is why it is so important to make a careful selection of the labels for each publication and, of course, be attentive to the results. Don’t always stick with the same labels.
- #HASHTAG TIP 3: ‘HIDE’ THE HASHTAGS
As long as it makes sense and doesn’t add visual clutter, embed hashtags on Instagram into the body of your content. For the others, you can simply scroll them down with dots or even with an emoticon. There is also the option of, once the content is published, leave a comment with the other tags.