#WorkingHard, #Holidays, #PerfectHolidays… If you have accessed any social network in the last days, it is highly likely that you have stumbled upon any of these hashtags, which allow you to check if the user in question is already on vacation or still at the foot of the canyon. Hashtags have become enormously popular, to the point that they are often used without any need or without complying with basic rules to make them more effective. If you want to reinforce the presence of your brand or business on Instagram, you may be interested in following the following guidelines when creating your hashtags.

  1. Observe the competition

Using Instagram for business does not allow you to take as many licenses as when we do it in a personal capacity. Therefore, it is convenient to take the pulse of the market before publishing anything. A good habit to not fail when choosing the best hashtags is to check which are the most used at those times by our competitors or other well-known brands in the same sector.

 This has a double utility, it will allow you to take advantage of the already existing interest in these same topics, achieving greater resonance for your publication

2. Watch the dose of hashtags

One of the most common mistakes among professionals who start using Instagram is the temptation to abuse hashtags, reducing the quality of the publication and, consequently, damaging the brand. 

To avoid that the content is excessively advertising or that can even be considered spam, it is wise to move in a range of 10-25 hashtags in the feed posts and 5-9 in the stories.

3. Strategically distribute the hashtags in the feed post

By consensus, what is the most appropriate density of hashtags in each case, where do we place them within the publication? By simple logic, the higher up, the better, since this way the user can get a more accurate idea of ​​the content to be found. 

Avoid including all hashtags in the title, since it is preferable to write a phrase with a certain hook to capture the attention of users. Concentrate the most hashtags in the first comment of the publication. Or just put it at the end of your post description, set apart from the rest, even leaving some space between the last paragraph and the hashtags.

4. Where to include the hashtags in the stories?

If you want to add hashtags to a story, it can be included as a text or description of the publication (respecting the recommended density). With this action, all those descriptions will be visible to users. With this simple gesture, you will improve the positioning of the content without appearing excessively advertising.

5. Homegrown hashtags

Yes, my first suggestion has been to observe what hashtags are used by other professionals in the sector to participate in those same trends. This does not mean that you cannot be original. 

In fact, you should be, but without falling into extravagance. Using hashtags allows you to single out your posts, while also pretending to be more creative. You can create a series of hashtags that you are interested in linking to your project or your brand and use them in everything you post. If you need inspiration, go over the hashtags most used by others again and give them a personal touch that sets them apart from the rest.

6. Hashtag generators, those great allies

Do you want to be one step ahead of the rest of the market? Hashtags can help you create trends, and to some extent we can all come up with a handful of useful formulas for our content. 

But what to do when we run out of ideas and we can not “borrow” those of others? Try a hashtag generator, an increasingly common resource among professionals for its many customization options. All Hashtag is one of the applications widely used for this purpose, but there are other equally valid ones.