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Today we can say that the objective of labels is to categorize content on social networks, however, not all have the same affinity for this resource. So today we exemplify how not to use hashtags.
Remember that the evolution of vocabulary on the Internet has been really dizzying lately. Various neologisms and idioms have emerged based on communication, especially on social networks, so you must learn to adjust to changes.
8 examples of how not to use hashtags
- Abusing labels is harmful
Some people and even companies are addicted to hashtags. The fact is that posts with too many hashtags are complex to read and hinder the flow of the message. If you are interested in knowing how not to use hashtags, you should know that by using many in the same content, the only thing we achieve is to lose the interest of the fans or followers.
- Unrelated hashtags
Posting content and attaching hashtags that are not connected or related to each other only contaminates the message. You must use them in order for them to be useful in creative text. The idea is that they are relevant and useful in communication, and not believe that a hashtag works or spreads more just by sharing the post with another more popular hashtag.
- Use them in the middle of other words
Another example you can constantly see on social networks about how not to use hashtags is when they insert words with hashtags in the middle of posts. The only thing that is achieved is to break the structure of the message and make it difficult to read.
- Use of the tag on Instagram
We had discussed the special care that must be taken when incorporating hashtags on Instagram, since the platform is the ideal medium to use this resource. However, it is not limited in this social network, just putting two or three hashtags will be enough.
- The brand name as a hashtag
There are brands that use their name as a tag at the beginning and end of post.
- Long Hashtags Are Not An Option
Converting sentences into hashtags or creating them excessively long doesn’t work. The problem is that they are very difficult to read and exhaust the user’s patience, especially if all the words are in lowercase.
Social networks are characterized by the brevity of the information. The idea is that it is simple to digest and if you misuse hashtags, rest assured that the message will not reach your audience so easily
- Post x Post – Like x Like
It is a really annoying custom among some users to add a hashtag that triggers reciprocal action regardless of content. The interaction can be generated by inertia and not by a legitimate interest in your post or website, so the misuse of the hashtag would have unfortunate consequences for your brand.
- Speak in hashtag language
Several people incorporated the term hashtag into their daily vocabulary and uttered it before mentioning a word. This is another clear example of how not to use hashtags. Although there is no exact rule that condemns or approves the use of the hashtag on social networks, it is recommended that you study the type of target you have.
Now, if you are a website or personal brand that is aimed at a young audience, you can afford this type of practice. Before creating them, it is recommended that you study your case and analyze whether you can apply this type of job.
In the case of Instagram, we can say that there is no saturation limit, in fact the interactions are higher if a photo has 11 or more hashtags. What you should not forget is that the use of hashtags is to connect with potential customers, not to earn likes from people who are not interested in your product.
For example, if you have an inn on the beach and upload a photo of how beautiful the sunrise looks from the window of one of the rooms, it is useless to use hashtags such as #instafood # like4like # follow4follow, ideally you should use hashtags