After you’ve taken twenty different photos at slightly different angles and chosen the right filter, you have the perfect Instagram post. Now it’s time to put the description and the hashtags that make the content take off. This is when we ask ourselves the question: The more hashtags the better? Not necessarily.

Hashtags and their uses on Instagram

We already talked about several basic tips to get the most out of Instagram, but, this time, we will put aside the visual content and focus on the hashtags and how many to include for SEO level.

The social network allows you to use up to thirty, which help give visibility to your content. Your posts will not only appear when people explore the terms, but will also be suggested to users who have interacted with similar posts.

First of all, you have to be clear about your brand (or personal) identity. If you sell an exclusive and elegant watch and write thirty hashtags in the description, you end up removing that feeling of elegance from the image and it can end up being noise for your followers.

But there is a way to include the hashtags you want without visually impairing the post. You can add a clear and simple description, and then comment by adding the hashtags you want after five points and apart, which makes Instagram minimize and hide the comment. 

However, several studies recommend a figure of between 7 and 11, betting on quality rather than quantity. This more moderate figure makes users pay attention and read them, and adjusting the relevance of the words to the brand and the publication can achieve higher quality visits. For example, it doesn’t help if you reach many people using #JustinBieber if you dedicate yourself to selling floors for kitchens and bathrooms.

Each hashtag counts, so it doesn’t hurt to do a little research on the most popular ones and how they fit in with posts. Maybe there are too many #beach for you to stand out, but given free rein to your creativity and still find a niche in #beachdays. 

Doesn’t it convince you? Well, create your own, which includes the line of your products. These are various performance protocols, but each audience is different. It is best if you try what works and what does not. But be careful, because there are some banned hashtags. In other words, if you use them, your publication will not be shown to those who do not follow you.