from Hashstagfox, the unfair hashtag discovery tool
The social media strategy of any company can be greatly affected by the use of hashtags. But it’s not just creating a great selection of words and learning how to use them: you must know how to work intelligently and focus on results. A great way to learn how to implement this feature is to use tools to monitor hashtags. With them, in addition to defining the best terms of use, it is possible to measure success and know if the plan follows the planned course.
Do you want to know what are the best tools to monitor hashtags and understand, once and for all, why you waste time if you don’t adopt this method? Read the text below and answer all your questions!
Hashtag: What is it?
The English term refers to the # symbol. Over time, the symbol (#) became part of the Internet and Twitter was one of the main disseminators. The 140-character “social network” featured hashtags as the primary way to filter content posted online by topic.
For example, when someone wants to talk about Lady Gaga’s new song, they can put the following hashtags before, during, or after the post: #Music, #Pop, #UniversePop, #Musical Release, #LadyGaga.
Adding the symbol before words, which must be typed without using the space bar, creates a hyperlink that directs the user to a page where all the content that has the same hashtag is brought together.
This practice was essential for the use of hashtags as a way of segmenting a type of topic on the Internet to be spread, not only on Twitter, but on all other previous or subsequent social networks.
What are the best tools to monitor hashtags?
After clarifying a bit about the basic concept (which probably most people know, but always worth remembering), it’s time to introduce the best tools to achieve the go
In this social network you cannot have a more technical notion about hashtags, however, it is already possible to measure very well some important aspects about them. You can see how many posts there are with that hashtag, which can be considered as a popularity metric. What does that mean? It’s simple: If there are a large number of posts that use that particular term, it is possible to claim that the hashtag is popular. However, there is a chance that more people will contact your post. Be careful though, as it can be lost more easily.
When it is unique and unknown, it is also not advisable to invest in that choice of words. This is because the chances of someone spontaneously searching for the topic are very small, unless your brand is very large and has already managed to popularize their own hashtag.
It is also possible to analyze a third scenario: if your brand influences followers to use a specific custom hashtag for your business (when generic and popular words are not used in general), you have a good idea about the campaign. The more it is used, the greater the commitment and recognition of the brand by the public.
- Keyhole
Keyhole is a tool that allows you to monitor hashtags on Twitter and Instagram, the two social networks where hashtags are used most frequently. On Facebook they are still not as popular and the ease of use is not as practical compared to the first two networks. It is not difficult to use the site: add a hashtag in the search field, select the desired social network (you can choose one or both at the same time) and wait for the analysis to load.
- Top Hashtags
The site has fewer resources than the previous one and has a much more precarious interface, but it is used to analyze the most used hashtags in the world. By clicking on one of them, you can see information such as related hashtags, for example, which can be very helpful if your choice is very popular (or the other way around) and you need interesting variations. You can also search for a specific hashtag and find out the number of existing publications around the world.
In addition, the site gives advice on hashtags for specific topics. If you talk about cars, for example, but you find yourself without creative ideas, the site helps you.
- HashtagFox
The site focuses on hashtags made on Instagram and provides interesting information, such as the most used hashtags at the moment. Clicking on each one offers a complete view of the posts. In addition to the names of the users, the images that were shared are also displayed, without the need to leave the page to see the content of the contents.
However, it does not provide strategic hashtag numbers or analysis – its function is to show how users use that term.