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Using hashtags on Instagram as the most popular tags, for example words like #love, #happy and #dog is not the best. Although they can get you more likes, it will not do much for your long-term growth. Rather than using the most popular hashtags on Instagram, it’s better to use ones that have an active community and are specific to your audience.

Using Instagram hashtags strategically is one of the best ways to connect with customers, find content created by your followers, and build long-term relationships with influencers. The maximum number is 30. Although it may seem like a lot, it is a way to have more opportunities to be discovered.

It’s best to experiment with the number of hashtags you use in a post to find the ideal number that works for your business. Also, It is not best to use hashtags with the most posts. It is better to focus on hashtags that are not used as often. The benefit is that they are used less frequently and are less competitive.

When using hashtags on Instagram it is better to avoid those that have been used millions of times because you compete against millions of other photos and videos. But, when you use hashtags that have been used in for example 20,000 posts, you have less competition and a better opportunity to increase engagement and improve results.

It is best to use a combination of hashtags that have been used most frequently and some that are not as common. Use at least three local hashtags in each post for your local business. Choosing the correct hashtags can make a big difference in engagement and reach on Instagram. It’s worth investigating, experimenting with different strategies, and analyzing to see which hashtags work best for you.