Photo by Elena Koycheva on Unsplash

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That label that begins with the numeral symbol after each publication on Instagram, Facebook and Twitter is not a simple decoration. In fact, it is one of the most used organic positioning tools in the world. It is said that at least on Twitter, the messages without hashtag do not have any type of scope and despite the fact that it is quite well-known information, the same error is still being made. But do not worry, here we will explain what they are and what the most popular hashtags are.

Hashtags are a kind of tag that works to find posts that have used those same words, if a set of words has the symbol “#” before, it becomes a hashtag, and if the hashtag is used by many users on a network social, it becomes a trend. 

Many people invent their own hashtags, but the most recommended if you want to be more popular or have a greater reach, already speaking of marketing, is that those that are already positioned among users are used, in this way it will be easier to get more followers. Unless it is a brand, in that case you must use a label referring to the brand that other users can use to talk about them.

The main idea is simple. It is about that users of social networks can easily and quickly track what is being talked about on a specific topic. Being able to find content easily through this tool helps brands to become more visible and to join with relevant conversations that can give them insights for their industries. 

Meanwhile, for users it becomes a great help to interact and participate more effectively with the brands and themes of their choice. It is a simple action that will only be effective to the extent that it is done with a defined strategy, like all marketing actions.

According to a study by Social bakers, it is not about using a large number of hashtags but a few, but in a concrete way. After some experiments, it was shown how the number of hashtags used in the posts has a direct relationship with the reach of the posts. That is, it works with clothing, decoration and hashtags on social networks: less is more.

For the hashtags on Instagram, currently a maximum of 30 can be used, if you use more the application instantly deletes all the text. But it has been determined that using 3-5 labels is more than enough to get good range. 

All this will depend on the ones you use, because there is a simple rule that has to do with the Instagram algorithm, if you use the most popular ones, the ones that everyone publishes, your post will be lost among others around the world, but if you use one that serves as your location, brand name or product reference, you can more safely reach an audience.

Most popular hashtags

Here, we leave you a list with the most popular hashtags to earn likes

  1. #instagood
  • #photooftheday
  • #beautiful
  • #fashion
  • #happy
  • #tbt
  • #cute
  • # like4like
  • #followme
  • #follow
  • #picoftheday
  • #I
  • #selfie,
  • #summer
  • #instadaily
  • #friends
  • #art
  • #repost
  • #girl
  • #fun
  • #nature
  • #smile
  • #style
  • #instalike
  • #food
  • #Family
  • #likeforlike
  • #tagsforlikes
  • #fitness

The first hashtag on the list, #love, is the most used to tag photos on Instagram, with more than one billion posts where this word appears, almost doubling the second on the list, #instagood.

There are also a multitude of pages and mobile applications that are responsible for collecting the most popular hashtags of the moment, such as HashtagFox, TagsForLikes, Top-Hashtags or InstagramTag.