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Instagram hashtags were created in order to display relevant content for users, based on their interests. Its correct use can put you ahead of your competitors within your target audience! These elements are so relevant that, even now, Instagram allows them to be added to a profile bio and Instagram Stories.

Learn here the most popular hashtags and how you can use them in favor of your brand. Follow these tips! Once you upload a photo and click “Next”, add the hashtags in the descriptive text, starting with the “#” sign. You can also add them in the comment section of your post. In this way, being a public post, it will appear in the searches of that hashtag.

These are some of the most popular Instagram hashtags in Spanish and English, divided by topic.

  1. General topics
  • #fabulous
  • #active
  • #love
  • #lovely
  • #picoftheday
  • #Good Morning
  • #anniversary
  • #tbt (throwback thursday)
  • #art
  • #fit
  • #family
  • # Like4like
  • #InstaTime
  • #Smile
  • #Photography
  • #love quotes
  • #aesthetic
  • #friends
  • #love
  • #films
  • #netflixandchill
  • #happy
  • #draw
  • #music
  • #nature
  • #inspiration
  1. Work from home
  • #Workingfromhome
  • #StayHome
  • #homeoffice
  • #Zoom
  • #newnormal
  • #homeofficeideas
  • #clasesonline
  • #virtual
  • #homeofficedesign
  • #I stay at home
  1. Fashion
  • #instafashion
  • #casual fashion
  • #fashionist
  • #instabeauty
  • #instafashion
  • #shoppingaddict
  • #natural beauty
  • #beauty and health
  • #instastyle
  • #facialcare
  • #makeupartist
  • #accessories
  1. Gastronomy
  • #instafood
  • #healthy food
  • #realfood
  • #foodporn
  • #foodgasm
  • #organic
  • #delicious
  • #goodeats
  • #vegetarian
  • #vegan
  • #without gluten
  • #I’mhungry
  • #homemadefood
  1. Travels
  • #totravelistolive
  • #takemeback
  • #traveladdict
  • #Travellers
  • #travelphotography
  • #sun

Avoid using hashtags that have nothing to do with your brand or product, as it could lead to penalties. This is known as shadowban.