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In the last years, a lot of terms have been introduced into the digital dictionary. In fact, most of them are not familiar to someone outside of this environment. But there is one that does: hashtags.  A hashtag is simply a concept that includes a keyword after the pound sign (#). They originally became famous on Twitter. But now they have become a must for other social networks. 

Guide to choose the best hashtags for Instagram

Hashtags are one of the most important elements on Instagram where, in addition, a very curious fact occurs: the percentage of interactions is higher the more hashtags there are in a message. In fact, posts with 11 hashtags or more get 79.5% interactions for every 1,000 followers.

Instagram´s Hashtags help users discover new content and new accounts to follow. Therefore, using the correct hashtag will expose your brand to more audiences. According to a Simply Measure study, posts with at least one hashtag average 12.6% more interaction than those without hashtags.

Everything will depend on the area in which your brand moves. For example, imagine that you are the Community Manager of a travel agency. There are a lot of popular Instagram hashtags for those who travel frequently:

  • #WellTravelled.
  • #JustBackFrom.
  • #Whatsinmybag.
  • #AirportLife.

Use the hashtags in your posts with the amount of tags you want and you may get more likes than you thought. However, if you are looking to increase interaction and get quality followers, you should use more specific hashtags. Everything will depend on the hashtags that your target is looking for. We propose the following tips to find them:

  • Check what hashtags your competitors use. You may find a new one to include in your repertoire or, otherwise, you can find alternatives to differentiate yourself.
  • Take a look at influencers whenever you can. These people are already settled in the world of social networks, why not follow in their footsteps to gain notoriety?
  • Consider related hashtags. Exploit posts that contain hashtags that have given you good results. Look for related trends that you can also include in future posts.
  • Use the search function. Include your keyword in the search bar and select the ‘tags‘tab. The social network itself will provide you with a list of hashtags that include your keyword and the number of posts that have used it.

When you are choosing Instagram hashtags, the rule is: only use hashtags that are relevant to you and your industry and target audience. This is recommended, among others, by the complete Hootsuite Hashtags Guide for companies.

On the other hand, you should bear in mind that there are certain hashtags that will help you get more followers. In fact, there is a list of the most used on Instagram with which to gain visibility. Among them #Friend is one of the most popular.

However, does your brand have something to do with this hashtag? You will not be able to reach the right audience if you use the most generic and popular hashtags. You have to find a place with those who best define your sector.