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Instagram is a social network that, increasingly, is taking up space and collaborating with the growth of brands around the world. Its users continue to increase and for this reason the rules were changing.

When Instagram was created, its operation was quite simple, the posts that were seen in the timeline appeared in chronological order. Little by little, the application evolved and a slightly more complex algorithm was developed, allowing the posts supposedly most relevant to the user who sees them, to be the first to appear.

However, this was not all that changed on the platform, with the news the shadowban appeared, don’t you know what it is? Well don’t worry, because that’s what I’m going to explain now.

What is the shadowban?

It is the restriction that Instagram places in your account so that your publications do not have the full visibility that you usually had. It is the way Instagram limits the exposure of your account by some behavior that the application considers incorrect.

If your account is under the effects of the shadowban, your posts will appear less for your followers, your hashtags will become undetectable and your stories will not be seen normally by users, therefore, your account will noticeably lose exposure and it will be much more difficult for you Get followers since your content will stop appearing to those who do not follow you yet.

How to avoid the shadowban?

As I mentioned before, the shadowban happens because the application considers that you have done something wrong, therefore, check if you are not doing something the wrong way (you may be doing it without knowing it). Some of the most common shadowban reasons are:

  1. Using prohibited hashtags

There are hashtags prohibited by Instagram, to know if the hashtag you want to use is prohibited or you cannot do the following:

  • Enter Instagram.
  • Put the hashtag you want to use in the search box.
  • Click on the hashtag.
  • Go all the way to the bottom of the results and if it’s banned a message will appear saying that recent posts to this hashtag are hidden because their content may not meet Instagram standards.

To avoid this negative effect on your account, the most important thing is to do #GoodSocialMedia, you can review the conditions of use and the community rules of Instagram to make sure you comply with each one, likewise, we will recommend good practices so that you avoid falling in Shadowban

Avoid using banned hashtags, the social network has prohibited or blocked some tags within the platform, this is unofficial but we can check it as in the attached screenshot. Remember that it is ideal not to use them to avoid going against the algorithm, you can find the labels in the searches of the app itself, to see that they are not banned.

Banned hashtags can be very innocent as a “desk” so it is vital to check our labels. Don’t always use the same hashtags in your posts, the platform algorithm could punish your account. We recommend reading this article to know what to do and what not to do when using hashtags,

  1. Always use the same hashtags

If you always use the same hashtag, the algorithm of Instagram can consider it spam, therefore, the use of hashtags varies constantly. But there are other reasons aside from the hashtag. Some are:

  1. Buy followers

As you well know this is not a healthy practice neither for the algorithm nor for your brand and it will not bring you any benefit, therefore, do not do it.

  1. Using programs that are against Instagram rules

Be careful with the applications you authorize on Instagram. Do not use bots or applications to attract followers, you should only authorize applications that you have total confidence.

  1. Violate the limits of Instagram

Instagram has limits and if you violate them you will receive the shadowban. To avoid this problem, it is good to be aware of what these hourly limits are:

  • Follow or stop following more than 200 accounts.
  • Comment 60 times.
  • Give 100 likes.

Ideally, you should not reach even half of these numbers, so be very careful that your actions are not considered spam.

  1. Be denounced by other users

If you are denounced by other users, you can not only receive the shadowban, but they can even suspend your account. So be very careful and follow the Instagram rules not to take this risk. If you have noticed a minor interaction with your audience you may be suffering shadowban. Keep reading so you know how to confirm if you are being penalized this way.

How to find out if your account received the shadowban?

To know if your account has been penalized with the shadowban you can connect from an account with which you do not follow the profile you want to analyze. If you follow her from that profile, you can temporarily stop following her or ask a friend to do so.

Put in the search options a hashtag that you have put in a recent publication, choose a hashtag that is little used so that it is easier to find your publication. If you can’t find your content, it’s because your account has shadowban.

What to do to undo the shadowban?

If your account has shadowban, you must first correct what you are doing incorrectly. If you have used or always have prohibited hashtags, you should delete them and no longer use them in the future. Leave only the necessary hashtags.

In the event that you have used an application considered spam, delete it. For this you must enter the option “Authorized Applications” and verify which of them the one that caused the shadowban is. Once detected, simply click “Remove Access” and you’re done.

If you have doubts with any of your content, delete it, this way you do not run the risk of the shadowban returning.

Once you have made all the necessary corrections, forget your account for two or three days, do not even enter it. After this time you can enter again and make your posts and interact normally with your followers, but remember, always following the rules mentioned so that it does not happen again.